2021 Brand Guide

How To Use

The purpose of this brand guide is to bring consistency when communicating the NOW Courier brand both internally and externally. It demonstrates how to stay consistent with logos, typography, and colors.

Logos

Primary Logo

Where To Use

The logo is an integral part of the NOW Courier brand. The full color primary logo should always be used on digital and print.

Download Primary Logo Files (972 KB)

Secondary Logo

Where To Use

The secondary logo should be utilized only when full color production is restricted.

Download Secondary Logo Files (275 KB)

Typography

Headings/Titles

Aa Arial - Bold
In quo quaerimus, non recusandae itaque aiunt hanc.

Paragraph/Body Copy

Aa Gill Sans - Regular

Quae fuerit causa, mox videro; interea hoc epicurus in armatum hostem impetum fecisse. Torquatos nostros? quos tu tam inportuno tamque crudeli; sin, ut ita ruant itaque. Omne animal, simul atque natum sit, aspernatur aut odit aut dolores eos, qui.

The "NOW" in NOW Courier must always be capitalized.

NOW Courier

check-broke-circle

Now Courier

Colors

Primary Colors

  • HEX#00add0
  • RGB0, 173, 208
  • CMYK100, 17, 0, 18
  • HEX#6c6f70
  • RGB108, 111, 112
  • CMYK4, 1, 0, 56
  • HEX#293132
  • RGB41, 49, 50
  • CMYK18, 2, 0, 80

Secondary Colors

  • HEX#f4f4f4
  • RGB244, 244, 244
  • CMYK0, 0, 0, 4
  • HEX#ffffff
  • RGB255, 255, 255
  • CMYK0, 0, 0, 0
  • HEX#e71d36
  • RGB231, 29, 54
  • CMYK0, 87, 77, 9