The purpose of this brand guide is to bring consistency when communicating the NOW Courier brand both internally and externally. It demonstrates how to stay consistent with logos, typography, and colors.
2021 Brand Guide
How To Use
Logos
Primary Logo
Where To Use
The logo is an integral part of the NOW Courier brand. The full color primary logo should always be used on digital and print.
Download Primary Logo Files (972 KB)Secondary Logo
Where To Use
The secondary logo should be utilized only when full color production is restricted.
Download Secondary Logo Files (275 KB)Typography
Headings/Titles
Aa
Arial - Bold
In quo quaerimus, non recusandae itaque aiunt hanc.
Paragraph/Body Copy
Aa
Gill Sans - Regular
Quae fuerit causa, mox videro; interea hoc epicurus in armatum hostem impetum fecisse. Torquatos nostros? quos tu tam inportuno tamque crudeli; sin, ut ita ruant itaque. Omne animal, simul atque natum sit, aspernatur aut odit aut dolores eos, qui.
The "NOW" in NOW Courier must always be capitalized.
NOW Courier
Now Courier
Colors
Primary Colors
- HEX#00add0
- RGB0, 173, 208
- CMYK100, 17, 0, 18
- HEX#6c6f70
- RGB108, 111, 112
- CMYK4, 1, 0, 56
- HEX#293132
- RGB41, 49, 50
- CMYK18, 2, 0, 80
Secondary Colors
- HEX#f4f4f4
- RGB244, 244, 244
- CMYK0, 0, 0, 4
- HEX#ffffff
- RGB255, 255, 255
- CMYK0, 0, 0, 0
- HEX#e71d36
- RGB231, 29, 54
- CMYK0, 87, 77, 9